A third-party system composed of powerful server hardware, ad serving software, and a powerful internet connection, used by advertisers and web publishers for rapid and reliable display of online advertisements. An important component of ad servers is independent tracking of ad display and click information. Many ad networks, including Burst and Fa [..]

Web server that stores and delivers online advertising to visitors at a Web site. Ad servers will also monitor the number of impressions/clicks for an ad campaign along with other recording and reporting functions.

Ad Server - A computer, normally operated by a third party, that delivers and tracks advertisements independent of the web site where the ad is being displayed. Use of an ad server helps establish tru [..]

Technology that serves, tracks and optimises online ads for brands across digital publishers. Ad serving companies can help make online advertising more streamlined for brands by serving as a single point of contact across a number of publishers. Watch this explanatory video for more on how this works. 

A company whose technology relays an ad buy to a website and reports on how it performed.

Web server that stores and delivers online advertising to visitors at a Web site. Ad servers will also monitor the number of impressions/clicks for an ad campaign along with other recording and reporting functions.

A web tool that intelligently delivers multiple advertising campaigns spread over time.

A web tool such as OpenX or DoubleClick’s DART that intelligently delivers multiple advertising campaigns spread over time.

  The computer or group of computers responsible for actually serving creatives to websites, or for making decisions about what ads will serve. An ad server may also track clicks on ads and other data [..]

A technology platform that, at a minimum, supports the delivery of advertising creative to a publisher’s placement in response to a user viewing the property, and the associated tracking on critical a [..]

A company whose technology relays an ad buy to a website and reports on how it performed. Top players include Google’s DoubleClick for Publishers, Facebook’s Atlas, Sizmek

An Ad server is a computer application that enables the delivery, tracking and management of advertising content on publisher inventory. Ad Tag

Ad servers store ads, serve them to publishers and their website visitors, count the clicks and generate reports.